Privacy Policy

Last updated: January 2026

Welcome to Finch & Feather Co ("we," "us," or "our"). We respect your privacy and are committed to protecting the personal information you share with us when you visit finchandfeatherco.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and the rights you have under applicable laws, including the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).

Finch & Feather Co is a fashion content and affiliate website. We do not sell products directly. Instead, we curate style guides, trend reports, and product recommendations, and we may earn a commission when you click affiliate links and complete a qualifying purchase on a third-party retailer's website.

1. Information We Collect

1.1 Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate the Site, understand how visitors engage with our content, and support our affiliate partnerships. The categories of cookies we use are:

Essential cookies: Required for the Site to function properly. They enable core features such as page navigation, security, and remembering your cookie consent preferences. These cookies cannot be switched off.
Analytics cookies: Help us understand how visitors interact with the Site by collecting aggregated, pseudonymous information such as pages viewed, time on page, referral source, and general traffic patterns. We use this data to improve our content and user experience.
Affiliate cookies: Set by us and by our affiliate network partners when you click on a product link. These cookies allow merchants to attribute a qualifying purchase to our Site so that we may receive a referral commission. They typically contain a unique click identifier and a timestamp; they do not identify you personally to us.

You can manage or withdraw your cookie consent at any time through the cookie banner or your browser settings. Disabling certain cookies may affect the functionality of the Site.

1.2 Usage Data

When you visit the Site, we automatically collect usage data such as the pages you view, the links you click, the date and time of your visit, the duration of your session, and the referring URL. This information is used in aggregated form to measure content performance and improve the Site.

1.3 Device and Technical Information

We collect limited technical information about the device you use to access the Site, including IP address (truncated or anonymized where required by law), browser type and version, operating system, screen resolution, language preference, and approximate location derived from your IP address (typically city or region level).

1.4 Newsletter Email Address (Optional)

If you choose to subscribe to our newsletter, we will ask for your email address and your explicit, opt-in consent to send you fashion updates, curated edits, and promotional content from Finch & Feather Co. Providing your email is entirely optional and is not required to browse the Site. You may withdraw your consent and unsubscribe at any time by clicking the "unsubscribe" link in any newsletter email or by contacting us directly.

2. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and secure the Site;
To measure and analyze traffic, engagement, and content performance;
To attribute affiliate referrals so that we may receive a commission from partner merchants;
To deliver our optional newsletter, where you have given explicit consent;
To comply with legal obligations and enforce our Terms of Use.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases under the GDPR:

Consent: for non-essential cookies (analytics and affiliate tracking) and for sending you our newsletter;
Legitimate interests: for operating and securing the Site and understanding aggregated traffic patterns, balanced against your privacy rights;
Legal obligation: where processing is necessary to comply with applicable law.

4. We Do Not Sell or Trade Your Personal Data

Finch & Feather Co does not sell, rent, or trade your personal information to third parties for monetary or other valuable consideration. We do not share your email address with advertisers, data brokers, or affiliate merchants for their independent marketing purposes.

For the purposes of the CCPA/CPRA, we do not "sell" or "share" personal information as those terms are defined under California law. If this ever changes, we will update this Privacy Policy and provide you with a clear opt-out mechanism in advance.

5. Sharing with Service Providers

We share limited information with trusted third parties that help us operate the Site, strictly for the purposes described above. These include:

Website hosting and content delivery providers;
Analytics providers (e.g., privacy-friendly web analytics tools);
Email service providers used to send our newsletter;
Affiliate networks and merchants that record referral clicks.

These providers are bound by contractual obligations to handle data securely and to use it only for the services they provide to us.

6. International Data Transfers

Some of our service providers may process data outside your country of residence, including in the United States. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses to protect your information during such transfers.

7. Data Retention

We retain personal information only for as long as it is necessary for the purposes set out in this Privacy Policy. Newsletter subscriber data is retained until you unsubscribe. Analytics and affiliate data are retained for the period configured with our service providers, typically no longer than 26 months in aggregated or pseudonymous form.

8. Your Rights

8.1 Rights Under GDPR

If you are located in the EEA or the UK, you have the right to:

Access the personal data we hold about you;
Request correction of inaccurate or incomplete data;
Request deletion of your personal data ("right to be forgotten");
Restrict or object to certain processing;
Request portability of your data in a structured, machine-readable format;
Withdraw consent at any time without affecting the lawfulness of prior processing;
Lodge a complaint with your local data protection authority.

8.2 Rights Under CCPA/CPRA

If you are a California resident, you have the right to:

Know what categories of personal information we collect and how we use them;
Request access to and deletion of your personal information;
Request correction of inaccurate personal information;
Opt out of the sale or sharing of personal information (note: we do not sell or share your personal information);
Be free from discrimination for exercising any of these rights.

To exercise any of these rights, please contact us using the details below. We will respond within the timeframes required by applicable law.

9. Children's Privacy

The Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Security

We implement reasonable technical and organizational measures to protect the information we collect against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page indicates when the policy was last revised. Material changes will be communicated through a notice on the Site.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Finch & Feather Co
Email: privacy@finchandfeatherco.com
Website: finchandfeatherco.com